Swtched On: Green Plug tries to replace the worry warts (Part 1)

Filed under: Peripherals

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

The best and most popular portable electronics products don't work for long without them, but the general consumer sentiment toward AC adapters is evident in the terms of endearment such as "bricks" and "wall warts" given to them. They're referred to with even more colorful language when they're accidentally left behind on a trip or are otherwise unavailable when needed.

But if a startup GreenPlug has its way, future portable electronics products may not come with an AC adapter, much like many printers today don't come with a USB cable. With engineering talent that ran design for Apple's DC power systems for the iPod and the MagSafe connector, GreenPlug is taking on one of gadetry's holy grails - a universal connector that can work on practically any portable electronics device. GreenPlug would turn the frequently forgotten and mismatched AC adapter into an accessory ecosystem. The company envisions DC charging hubs that would be available in conference tables at the workplace and in tables and walls at coffee shops.

Continue reading Swtched On: Green Plug tries to replace the worry warts (Part 1)

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